While this sounds simple enough, the development of the strategy and its implementation takes careful planning and deliberate execution.
NWI has extensive experience in a variety of tactics that make for an effective content development plan, including:
Each of these content elements are developed specifically for you and your team depending on your requirements.
NWI will incorporate a clear plan for the use of your key words and the use of your brand materials to continue to propagate your messaging and selling propositions to reach your target markets.
A key element in the NWI process is helping you build strong content that leads your prospects through the buying process and establishes your organization as the “experts” in your field.
The use of Social Media to both reach relevant prospects and provide a strong linking strategy to your website, will provide a highly effective method for developing a strong presence on the web. The majority of prospects are looking through social media for suppliers who will make strong partners.
We will measure results of these activities through a variety of means: Google Analytics will highlight new visitors, and where visitors are coming from. Strategic landing pages will provide information on individuals downloading white papers and sales collateral.
We’ll measure Likes, Follows, Connections, Posts and Comments, and, of course, we will be working with your sales team to measure calls, emails, quotes, and orders.
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