We see the following two problems time and time again:
There is no trackable process that ties the marketing activities to the sales process.
Leads are given to the sales team, often with no clear analysis of the source of the lead or its quality, and no set time expectation about how quickly the lead should be followed up on, and what kind of reporting is needed to be able to assess the marketing strategy.
It can be unclear what is working, what isn’t, and there can be finger pointing between sales and marketing about who may be at fault for the lack of results.
The sales team activities are inconsistent with follow up, relationship building, quoting and closing.
The sales team is busy. Calls are being made, appointments set, meetings held, quote generated… but the orders aren’t coming in as expected.
Management is disappointed and frustrated with the lack of results, and the sales team’s disorganization. What skills do they need help with? Why are the relationships so weak and why are they losing the sales? Are they reaching your target market? Do they have a defined Ideal Customer Profile?
We evaluate your current sales process and team skills, sales materials, and customer requirements. From there, we’ll build a program that includes:
Evaluating the team structure, compensation plan and incentives
How We Are Different
We do this by laser focusing on your Ideal Customer Profile, your target audience, and developing marketing tactics that only bring in the most relevant leads. This ensures that your sales team is not wasting time and resources following up on leads that will never turn into orders.
Don’t let your team continue to operate below expectations. Commit today to help take your sales team to the next level with sales and networking training development programs from NWI.
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YOUR INTEGRATED SALES AND MARKETING SOLUTION
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